How To Build An Audience For Your Art Online
Have you tried to carve out a space on the internet to share your art but can’t seem to stay consistent or get any engagement?
Are you an artist wanting to build an audience for your work online but you feel overwhelmed with how and where to get started?
Do you dream of cultivating a dedicated community and taking full advantage of the global reach and opportunities that are available online?
Well, I have the answers and I’m sharing them with you in 6 easy to follow and implement modules in my online self paced video course!
Are you ready to demystify what goes into building an audience around your art and reach your full potential as a modern creative?
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Content
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Introduction
A brief overview of everything covered in this course
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Module 1: Finding Your Why
In this crucial first module we will explore the deeper side to your art and yourself in order to uncover the why behind the art you create and why you want to share it online.
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Module 2: Discovering Which Platform Is Best For You
This module is all about finding the best online platform for you to share your art. I’ll offer plenty of examples, insight and expert tips on the how and why behind where you share.
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Module 3: Understanding the Importance Of Value Exchange
This module is all about grasping the concept of value exchange and the imperative role it plays in success online.
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Module 4: Defining your Unique Superpower
In this module we will uncover your USP or point of difference and how this is game changing for you when sharing online.
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Module 5: Consistency and Scheduling
In this module we will cover the need for consistency and how to achieve this by using scheduling, planning and repurposing content.
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Module 6: Defining What Success Looks Like For You
In this final module we will cover what success actually looks like for you and how you will go about measuring it. I’ll offer expert advice on how I tackle this in my online ventures.
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Congratulations!
A few congratulatory words from me to let you know you’ve completed the course and you are so ready to share your art online and feel confident about doing it!
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sounds good, but i have a few questions…
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Helping other creatives just like you understand the online space and how to use it to become successful artists is my passion. I want you to feel confident and excited about showing up online!
In my 20’s I spent years being too scared to embrace the online world and I told myself there was no way anyone would care about me or my art.
At 28 I decided to take the plunge and start a youtube channel, I fell in love with the platform, the process and the community and I haven’t stopped sharing since.
I now have Two YouTube channels, a growing Substack and tens of thousands of fellow creatives that all stick around because I show up for them consistently, passionately and with the urge to provide value.
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There are key areas that need to be understood when artists turn to the online world to cultivate community, and build a presence around their art and themselves. In this 6 part course I join the dots for you so you can finally show up online without feeling like you’re failing or flailing.
I’m here to guide you through the process with intentionally crafted modules that take the time to ensure you understand each element of sharing your work online and can choose what's right for you.
This isn’t about going viral, it’s not about following mindless trends and it’s not about content creation taking over your whole schedule either.
It’s about understanding your why, finding the right platform, knowing your unique qualities and owning them and actually connecting with other creatives just like you online.
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This course will help you grow with purpose, not race to jump on the latest trend. This is about building your forever following, attracting the people who are going to love what you have to share and ultimately help you to make the online space less scary, overwhelming and negative.
How much is this course?
$49 USD
One Time Payment
A one off price gives you access to the course for the entire period it is hosted here but for a minimum of 12 months since purchase date.
Course FAQ
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This course can help a musician, painter, sculptor, writer, acrobat, photographer or maybe a mix (if so, impressive). If you're creative and putting something out into the world online then this course is for you!
I designed the course material so it would be accessible and applicable to artists of any discipline, but this doesn’t mean it’s been watered down. The truth is that the same rules apply to any artist when it comes to building a presence online and each module is designed to get you to a solid place with your mindset, strategy and long term goals.
As long as you understand your niche and art practice and follow the modules, you’ll ace this.
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This course is suitable for those of you who have zero online presence and want to start from scratch, however, it’s also the perfect resource for an artist who has built something online but is feeling frustrated with their growth, engagement or feels like despite some occasional wins they could be doing better.
Chances are if the latter is you then something isn’t aligned and this is where I can help. Going back to the beginning and investigating your why as well as accessing expert advice from someone who has built up multiple successful online channels will have you going from frustrated to focused and feeling confident in no time!
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Short answer: No
Long answer: This type of technical advice e.g. which camera should I buy, or what editing software do I use, lighting set up etc. is only one part of a much bigger puzzle. Whilst it’s nice to have things looking and sounding beautiful, it’s not the stuff that makes or breaks your success online as an artist building a community.
The kind of work we are doing in this course is deep and nuanced and is what will make or break your online success. That is why I’ve chosen to focus solely on this subject and leave the tech side for a future course.
Without a strong foundation around what you are trying to build online and WHY you’ll never succeed and stay consistent. Once you’ve finished the course you can start to tweak and refine the look and sound of your content and upskill in this area but doing it beforehand would be putting the cart before the horse.
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Access will be available for a minimum of 12 months and for the entire period of time it is hosted on www.lucylumen.com
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The majority of my audience is located in the US and the currency reflects that. Your total amount should show the price converted into your local currency though so be sure to check to avoid confusion.
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No!
All you need is your beautiful creative self and a pen and paper. We will be doing a few guided activities throughout the course so having something to write with, whether that’s a pen, a sharpie or a whole bunch of colours to make it fun and creative while you learn - you do you!
There are printable resources attached to some modules so be sure to take advantage of those and complete them so you get the most out of each module.
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Included in the course:
A 6 module self paced video course that takes you from your why to a framework and strategy that you can stand by
A FREE copy of my 52 content ideas PDF to help give you plenty of easy, actionable and customisable ideas for various platforms
Journalling prompts that will help you to uncover your why as an artist who wants to share online
A content checklist PDF to help you stay aligned to your goals and ethos (harder than you think online these days)
A mini marketing/self reflection PDF that will help you to define the what, where and how of your online ventures
A recommendations list from me that will help to inspire and give examples of artists who are killing it online
A playlist to help you lock in, stay inspired and get shit done